Free Tuesday Tech Talk: Uplift Modeling for Effective Marketing Campaigns

Uplift Modeling Banana Chart

Conclusive Analytics is hosting another meetup on February 16th: Uplift Modeling for Effective Marketing Campaigns. I will be presenting the “why” while my colleagues will dive into the “how”. Here’s the synopsis:

Join us as we introduce the concept of Uplift Modeling and how it differs from traditional Response Modeling. We will also present a case study on how we have used Uplift Modeling at Conclusive Analytics to increase marketing campaign effectiveness for a Fortune 500 retail client.

Free food and drinks will be provided. We’ll start with meet & greet and networking, followed by a formal presentation. Space may be limited so RSVP early!

Hope to see you there!


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